The game has changed in 2018 already. Record labels are now acknowledging the power of unity.
Everyone prefers making music with their in-house artillery. This will make the brand more popular and in the nearest future, also make the brand more powerful.
That was the exact plan, Emperor Geezy had for G-Worldwide. Problem was they lacked the enough arsenal needed to secure a place at the top.
Kiss Daniel was collaborating with producers belonging to other labels and he needed someone apart from Sugarboy to collaborate with.
In 2018, Wizkid seems to have finally relocated back to Nigeria. Seeing his brand was losing the power tussle to Davido‘s owned label DMW who ran the game effectively in 2017, Wizkid saw his influence in the local music scene diminishing.
He had no label acts, Starboy was made up of only him and Mutay. While DMW had a bunch of talents churning out hits, people only knew Starboy because of Wizkid.
With the dawn of 2018, Wizkid announced he had signed three new artistes; Ceeza Milli, Spotless and Terri.
Wizkid obviously meant business in 2018 and it was not a time for jokes. Serious business and Davido too isn’t the one to give up easily.
With four months almost gone in 2018, we look at how the two labels have fared.
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